Increased Customer Loyalty: When costumers feel understood, valued, and heard they tend to return to purchase additional items. But, more importantly, these costumers refer your business to others. They become advocates for your business without even realizing. Treating every costumer with respect can scale your business up drastically.
Competitive Advantage: The competitive advantage of Customer-Centricity is having customers come back for more every time. For example, when someone buys your product from amazon, they get a cut of money per sale. When you sell your product off your website there is no additional fees. You can create an incentive to buy off your website. This is the competitive advantage of being customer-centric.
Sustainable Growth: This growth is sustainable because some business have incredible months when they make a lot of money but the customers never return. Many businesses suffer from booming then never reaching their peak. The idea of being customer centric is that a business sells many products and continues to sell to the same costumers and more every month creating sustainable growth due to the returning customers and the addition of the new customers. These new customers come from referrals or finding your business through marketing
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